Augusto Preta: Italian TV Market Growth Hinges on Non-Linear Services and Advertising Shift
Italy’s TV market is entering a transitional phase, with growth increasingly tied to non-linear services and digital advertising, according to Augusto Preta, CEO of ITMedia Consulting. The firm’s latest report forecasts a market value of €8.97 billion by the end… Read More »Augusto Preta: Italian TV Market Growth Hinges on Non-Linear Services and Advertising Shift







