MEDEA is pleased to share the contribution of Adriana Mutu to the European Commission’s evaluation of the Audiovisual Media Services Directive (AVMSD). This response follows her participation in the high-level “Evaluation and Review of the AVMSD” Stakeholders Workshop, organised on November 5th on behalf of DG CNECT by Intellera Consulting and Technopolis Group. The event brought together regulators, policymakers, industry actors, and audiovisual stakeholders from across Europe to inform the ongoing review of Directive (EU) 2018/1808.
In her submission, Adriana notes that while the AVMSD’s core framework remains largely robust, clearer regulatory guidance is needed for vloggers and influencers, whose activities increasingly resemble those of on-demand audiovisual service providers. She highlights gaps in the protection of minors in digital environments, where dark patterns, opaque moderation systems, and immersive advertising formats present challenges not fully addressed by existing rules. Adriana also stresses the importance of aligning AVMSD definitions with the European Accessibility Act, which introduced new accessibility obligations from June 2025.
The Consultation Response by Adriana Mutu is available here.
Suggested Citation:
Mutu, A. (2025). Feedback on the Survey to Support the Evaluation of the Audiovisual Media Services
Directive (AVMSD) commissioned by the European Commission, Directorate-General for Communications
Networks, Content and Technology (DG CNECT).